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an Australian based
equine technology company

your journey with equiprove begins here

you love horses

you are dedicated to your chosen

disciplines and training

you compete and keep up with

the latest equine advances

you run equine organisations & businesses

with a keen eye to the market

our focus is equine provenance.

establishing it, maintaining it, relying on it.

we are constructing an equine digital platform that simplifies the process for the Australasian equine community to access, record, and share their data with whoever they choose.

our vision is to create industry certainty, improve participant safety and enable world class biosecurity management, while boosting confidence, ultimately improving the integrity of the Australasian horse market.


we will provide insights into the size and characteristics of the broader Australasian equine population​​.

we are enthusiastic about embracing technological advancements to bring the equine industry in line with other innovative sectors in Australia and around the world.

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our story

with over 200 years of equine industry, leadership, business, technology & software development experience; our team includes breeders, horse owners, event organisers, and riders who share a deep passion for all things equine.

our founders, Ali, Karen, and Ulrich, have a longstanding shared passion for horses and have previously collaborated on various equine projects.


the idea for equiprove was born during a conversation at the Aquis Champions Tour in 2019 from recognising the challenges in managing equine identification and biosecurity, particularly in event management.


drawing on their collective understanding of the needs of horses and riders across Australia, and leveraging Ulrich's industry and technical expertise, they envisioned a digital platform capable of storing a comprehensive record of a horse and equestrian’s life.

recognising the significance of their idea, the team decided to pursue it further and collaboratively established



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Ali Geeves

CEO and Co-founder

Karen Copeland

Governance Expert and Co-founder

Laura Thomas

Chair and Corporate Expert

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Trevor Moore

Deputy Chair and Business Operations

Ulrich Klatte

Industry Expert and Co-founder

Harry van der Nol

CTO and Software Developer

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